Last year, Anna Kendrick professed her love for snacking and all things Christmas when she debuted her own rendition of the Sound of Music’s “My Favorite Things.” The spot, which featured branded lines like “Bright yellow Lay’s bags and noses frostbitten,” was such a hit that Frito-Lay decided to recycle it for this year’s holiday season.
According to svp and chief marketing officer Rachel Ferdinando, opening a holiday shop packed with branded merchandise this year was “an absolute must, especially at a time when we’re all looking to add some joy and cheer to our everyday lives.”
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