Fresh Del Monte Produce Inks Plant-Based Deal With Purple Carrot

The $4 million investment lets both companies expand


Fresh Del Monte Produce, which grows and distributes fruits and vegetables primarily under the Del Monte brand, has invested just over $4 million in plant-based meal-kit company Purple Carrot.

Purple Carrot CEO Andy Levitt said the company can now leverage Fresh Del Monte’s supply chain, gain access to a developing retail channel and pursue opportunities for product expansion.

image
Purple Carrot founder and CEO Andy Levitt

“Yet, with their entire remarkable infrastructure, Fresh Del Monte has very little direct-to-consumer connection—and that’s why the fit with Purple Carrot and our ecommerce consumer business model with access to our health-conscious subscriber base makes so much sense,” Levitt said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in