A Free Parting Gift, From Denny Hatch
After 23 years with North American Publishing Company, this is my final online column for Target Marketing.
It has been a glorious ride!
The Beginnings
In 1992, Peggy and I sold our cranky little newsletter and giant archive of direct mail samples — Who’s Mailing What! — to North American Publishing Co. and moved to Philadelphia.
The challenge: take over the management of a dying Target Marketing magazine as well as continue the newsletter and archive service.
After eight years of founding and running a newsletter — based on paid subscriptions — we found ourselves in charge of magazine that was given away free and completely dependent on advertising.
Mercifully
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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