The Impact of Instagram Stories on Influencer Marketing

There are voices claiming that this latest development will be the end of Snapchat, but let’s clear it up now: Instagram will never be Snapchat. Or vice versa. They may be similar, but they come from totally different DNA.

Early this month, Instagram launched Stories, a “‘new” feature that enables users to create stories–a feed of photos and videos complete with your own doodles, captions and stickers, and displayed for 24 hours only.