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An ad-tech company owned by 21st Century Fox has hired a former ABC executive as its new president.
TrueX—a company that replaces traditional TV spots with interactive ads to boost engagement—has named Pooja Midha to lead the company. Midha comes from Disney ABC Television Network, where she spent five years as svp of digital ad sales and operations. Midha starts at TrueX on March 6.
TrueX, founded in 2007, was acquired by Fox in 2014 for $200 million and now works with many major networks, including Turner, Viacom, ABC, NBC and A&E. David