Fox’s Ad-Tech Subsidiary TrueX Hires Former ABC Executive as President

Pooja Midha spent five years as svp of digital sales and operations

The ad-tech firm TrueX has named Poojah Midha as its new president. TrueX

An ad-tech company owned by 21st Century Fox has hired a former ABC executive as its new president.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.