Fox’s Sponsored Snapchat Lens Boosted Brand Awareness for Empire by 16 Points

And totaled 33 million plays


In February, Snapchat officially announced that it had been working with WPP-owned Millward Brown for over a year to measure the effectiveness of campaigns for marketers, including brand awareness, intent and favorability stats. Now, the red-hot app is sharing a handful of those stats as it looks to ramp up its advertising business.

In March, Fox ran a Sponsored Lens campaign promoting the second half of Season 2 of its drama Empire. The filter overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into.

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