Fox’s Sponsored Snapchat Lens Boosted Brand Awareness for Empire by 16 Points

And totaled 33 million plays

In February, Snapchat officially announced that it had been working with WPP-owned Millward Brown for over a year to measure the effectiveness of campaigns for marketers, including brand awareness, intent and favorability stats. Now, the red-hot app is sharing a handful of those stats as it looks to ramp up its advertising business.