Fox Is Making Custom, Creepy GIFs and Videos for Poltergeist Fans

#WhatAreYouAfraidOf promotes new film trailer

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Movie studios are well known for taking advantage of social media's bells and whistles to build buzz for their new trailers. Now, Twentieth Century Fox is taking it a step further, using real-time GIFs and videos to promote the upcoming horror movie Poltergeist.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in