Fox Is Making Custom, Creepy GIFs and Videos for Poltergeist Fans

#WhatAreYouAfraidOf promotes new film trailer

Movie studios are well known for taking advantage of social media's bells and whistles to build buzz for their new trailers. Now, Twentieth Century Fox is taking it a step further, using real-time GIFs and videos to promote the upcoming horror movie Poltergeist.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.