Fox Home Entertainment Is Putting Snapchatters on Stage With Queen During Super Bowl LIII

AR lenses promote the home video release of Bohemian Rhapsody, let users pick teams

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Fox Home Entertainment teamed up with Snapchat on a unique way to tie in the home video release of Bohemian Rhapsody with Super Bowl LIII.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in