Foursquare's New Privacy Policy Expands Brands' Insights

Location app makes users' full names viewable publicly

Amid the furor over Instagram’s proposed policy changes two weeks ago, it would make sense for other apps to postpone any updates of their own. Not Foursquare.

The location-based sharing and discovery service has announced revisions to its privacy policy that will give locations and brands a better look at their Foursquare followings.

In detailing the changes to its 30 million users, Foursquare prioritized the decision to display users’ full names publicly a la Facebook. But the big change for businesses is a more comprehensive view of who has checked into their stores, restaurants, etc.

Right now businesses only have a three-hour window to view check-ins as well as the total number of check-ins at a given location if an individual user is among the 10 most recent check-ins.



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