At the mention of Foursquare, the first thing that comes to mind for casual observers is the consumer app that launched in 2009—the early days of social media—that offered a way to “check in” at different locations, review businesses, read recommendations and get badges for their activity.
Since then, the company has evolved into a technology platform, quietly ensuring that so many other top consumer apps—Uber, Spotify, Apple Maps, Airbnb—have accurate and smoothly running location
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in