Foursquare’s Brand Refresh Reflects Its Mission as a Location-Based Services Company

The company has launched a redesigned website and logo

left are two girls sitting together on the beach using camera, next to that is the blue FSQ logo, next to that on the right is a white FSQ logo
Foursquare's new visual identity exudes simplicity and modernity. Foursquare

At the mention of Foursquare, the first thing that comes to mind for casual observers is the consumer app that launched in 2009—the early days of social media—that offered a way to “check in” at different locations, review businesses, read recommendations and get badges for their activity.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.