Foursquare Is Testing a New Location Feature During SXSW

But is hypertrending creepy to users?

Foursquare is using South by Southwest (SXSW) to test out something new—just like it did a decade ago with the original app.

This week during SXSW in Austin, Foursquare founder Dennis Crowley elaborated on company’s week-long demo of “Hypertrending,” a feature within the FourSquare and Swarm apps that shows real-time visualizations of the area’s most crowded—and least crowded—locations.

Rather than tracking locations all the time like some apps, Hypertrending will only track foot traffic in and out of locations like bars, coffee shops, restaurants and venues, focusing on the visit rather than the visitor.

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