Foursquare and Clear Channel Outdoor Partner to Advance Cross-Platform DOOH Measurement

Their combined tools aim to bring the oldest mass ad format up to speed

Clear Channel Outdoor is partnering with Foursquare to provide brands with daily updated campaign performance metrics across both traditional printed as well as digital out-of-home (DOOH) displays, as the oldest mass ad format seeks to align with other media.

The two companies are merging their campaign performance tools: CCO’s RadarProof time-stamped ad technology and Foursquare Attribution. The Foursquare program uses location data to connect digital ad impressions to store foot traffic. For example, when a RadarProof ad for a retailer connects with a user’s smartphone, Foursquare Attribution can confirm whether that same person makes a subsequent store visit.

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