Foursquare Ads Are Now Available for All Businesses
Marketers can use UGC as creative, too
Foursquare is rolling out its self-service ads for all companies after letting some 800 merchants test the platform in the last two months. The New York-based social-mobile firm has 1.5 million businesses using its free platform, and it now aims to get a healthy fraction of them paying for promotions.
Big brands like Hertz, Old Navy and Macy's have been buying ads on the platform for the last year. Perhaps most interestingly, though, advertisers can now employ Foursquare tips left by users about the companies as creative.
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