Location Data Company Factual Merges With Foursquare

The tech enterprise has generated more than $150 million in revenue and is set to expand its international presence

Foursquare has merged with information-sharing startup Factual to position itself as a leader in the location discovery tech market.

The fusion of the tech companies, which were both created in 2008 and launched in 2009, is slated to generate more than $150 million in revenue and will amplify Foursquare’s presence in 20 global markets across brands, advertisers, publishers and agencies.

Gil Elbaz, CEO and founder of Factual, said in a blog post that becoming the “undisputed independent industry leader” in point-of-interest data for companies worldwide grants Foursquare “the responsibility (and privilege) of driving the market forward—from enacting safeguards to protect consumer privacy, to setting the standard for data quality and accuracy, to innovating new possibilities and use cases for location.”

Elbaz will join Foursquare co-founder Dennis Crowley in serving on the executive team and board of Foursquare, while David



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