Facebook Now Shows Four Ads Per Page Instead of Three

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Facebook has increased the number of ads displayed in many areas of the site from three to four. In some cases the fourth ad is partially or completely below the fold of the page, meaning Facebook now serves ad impressions users might not necessarily see. This change could reduce ad click-through rates but it will also allow advertisers to access Facebook’s most valuable demographics more often.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in