Four Ad Serving Tips (286 words)

By Paul Barbagallo

Online advertising continues to prove its effectiveness for marketers while becoming a creative, yet standardized, medium.

According to DoubleClick’s First Quarter 2003 Ad Serving Trend Report, based on more than 136 billion ads from clients, rich media continues to increase as a percentage of all ads served in the first quarter of 2003. The research underscores the importance of rich media, view-through measurement and dayparting, a practice of promoting different content during different segments of the day.

To optimize the performance of your campaigns, DoubleClick offers the following four ad serving tips:

1.

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