'Fortune' Expands Editorial Franchise

New features include focus on advice, small business

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Fortune magazine plans to double down on editorial franchises in 2012 as it tries to build on the popularity of its Fortune 500 list to appeal to readers and advertisers.

It’s the latest example of how magazines, business titles in particular, are trying to stay relevant in an online world. Bloomberg LP, parent of Bloomberg Businessweek and Bloomberg Markets, for one, is trying to get in on the popularity of rankings with a list of the world’s

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