Forrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR

Less than half have even audited their data

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The advertising industry’s digital day of reckoning is a little more than two months away, when the European Union’s wide-ranging regulations for data protection and privacy go into effect on May 25. So it would be rational to think, being only 10 weeks away, brands would be well on their way toward making sure they’re compliant with these new laws.

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