The advertising industry’s digital day of reckoning is a little more than two months away, when the European Union’s wide-ranging regulations for data protection and privacy go into effect on May 25. So it would be rational to think, being only 10 weeks away, brands would be well on their way toward making sure they’re compliant with these new laws. However, you’d be wrong. That’s especially true with business-to-business marketers struggling to make sense of the upcoming laws while coming to understand that they’re just as accountable as their larger consumer-packaged goods marketing brethren.
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