Forrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR

Less than half have even audited their data

According to a new report by Forrester, many B2B marketers aren't prepared for GDPR. Getty Images

The advertising industry’s digital day of reckoning is a little more than two months away, when the European Union’s wide-ranging regulations for data protection and privacy go into effect on May 25. So it would be rational to think, being only 10 weeks away, brands would be well on their way toward making sure they’re compliant with these new laws. However, you’d be wrong. That’s especially true with business-to-business marketers struggling to make sense of the upcoming laws while coming to understand that they’re just as accountable as their larger consumer-packaged goods marketing brethren.

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@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.