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Freewheeling question-and-answer site Formspring announced an $11.5 million second round of funding last night, led by Redpoint Ventures with Baseline Ventures participating. It also released its new “Respond” button that websites can embed to ask users questions about their content. The announcements follow tumultuous year of rising and falling traffic on Facebook and off of it. Our readers will note that the company’s name keeps appearing in our weekly AppData leaderboard posts, so here’s a closer look at the company’s Facebook integration and resulting traffic.
First, for those not familiar, the site lets users ask and answer basically any question, ranging from “What would be the best thing about being a vampire?” to “What are you doing right now?” When you log in, Formspring has a list of questions for you to answer (or delete) and you can always ask your own questions, too.