Former PepsiCo Exec Brad Jakeman on What's Driving So Many Kendall Jenner-like Brand Faux Pas

A divided society, social media and inadequate tools

Brad Jakeman, senior advisor and consultant for PepsiCo and the former president of PepsiCo’s Global Beverage Group, is no stranger to controversy as the head of the in-house creative group responsible for one of the biggest brand fails of 2017.

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