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With more than 100 brands converging on the 21,000-attendee strong 2015 VidCon, YouTube invited a dozen of its top creative partners to spend 10 minutes Friday morning with 12 different brands, including Proactiv, Beats by Dre, Purina, the Department of Transportation, L'Oréal and Truth.
So, did sparks fly?
"I think there were a few love connections," Mota told Adweek. "It was fun. The conversation is slightly different [than a real date].