Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
With the announcement of its AI-enabled StyleSnap feature, which allows customers to use images to search for clothing, Amazon joins platforms like Pinterest, Instagram, Snapchat, Google and Bing in marrying visual search and commerce.
Insiders say the nascent tool is still a work in progress, but they believe it will help Amazon capitalize on its strengths in fashion—which, like virtually every other product and service it offers, includes price, selection and convenience—and will help it compete with retailers like Walmart and Target.