Amazon

Forget a Thousand Words. Pictures Could Be Worth Big Bucks for Amazon Fashion

New image-based search functionality will likely boost sales

Amazon's AI-enabled StyleSnap lets customers use images to search for clothing.Amazon
By Lisa Lacy

June 17, 2019

With the announcement of its AI-enabled StyleSnap feature, which allows customers to use images to search for clothing, Amazon joins platforms like Pinterest, Instagram, Snapchat, Google and Bing in marrying visual search and commerce.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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