Ford Nabs Former eBay Marketer as New Global CMO

Suzy Deering joins the automaker as marketing is 'more important than ever'

After a nearly two-month search, Ford has a new global chief marketing officer. Suzy Deering will join the auto brand on Jan. 4, replacing Joy Falotico, who served as president of the Lincoln brand and CMO of Ford since 2018.

Deering joins Ford after more than five years at eBay, where she served as the company’s worldwide and North American CMO.

In her new gig, Deering will be tasked with “modernizing marketing, driving brand strategy and best practices” at Ford.

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