For Web Content, "News" Less Important Than Durability

David Carr’s New York Times‘ piece yesterday about Demand Media hit home: As someone who has spent their post-collegiate years looking for writing jobs – any kind of writing jobs – seeing Demand’s Craigslist posts are unavoidable, and appealing. Not only do they promise the blogger’s dream of making by writing about whatever you want, but a chance to work for a completely different type of organization, one that “solves problems, answers questions, saves money, saves time and makes people laugh.” Do all that and get paid? Sounds too good to be true. And it is.