For Some Reason, Lululemon Is Launching a Special Edition Beer

And of course, there's a totem pole on the can. Sigh.

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Lululemon is best known for having a leader who can’t talk to the media and taking yoga pants to the streets only to expose the wearer’s ass to the whole block. Now maybe they’ll also be known for beer? Because… yeah?

The brand has created a special edition Curiosity Lager for the SeaWheeze Sunset Festival and Half Marathon. Only 88,000 cans of the lager have been made, in partnership with Stanley Park Brewing. And according to Stanley Park’s marketing director Doug Devlin, the goal is to reach more men.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in