For Some Publishers, the Holiday Season Is a Key Way to Boost Ecommerce Sales

Bustle, BuzzFeed, Business Insider, Wired, and Ziff Davis explain their strategy

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All the presents have been unwrapped, but that doesn’t mean the season is over for publishers. The “gift guide,” where publishers curate products set to some theme and then get a cut of purchases made through the guide, isn’t just for Christmas.

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