For Facebook at SXSW, It's All About Video Storytelling

Activation includes Instagram, a Messenger bot, and Oculus


For its 2018 activation at South by Southwest, Facebook is showcasing its products–Instagram, Oculus, and Messenger–in a way that will help educate marketers on how best to navigate them all.

Working with agency Magnetic, Facebook set up a series of experiences for marketers in its Austin office, including three mini sets where marketers can create looping Boomerangs and stop-motion videos. There’s also a Messenger bot dubbed “FBHQ in Austin” that walks visitors through each portion of the activations and recommends local restaurants and bars.

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