For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name

How a tomato hater learned to love and market a line of sugar-sweet fruit

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When Paul Mastronardi joined his family’s produce company full time in 1994, he didn’t like tomatoes. 

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This story first appeared in the July 12, 2021, issue of Adweek magazine. Click here to subscribe.