Foodie Site, Magazine Target Men
One doesn’t have to be a die-hard fan of Iron Chef to know that men have their own way of cooking and that it often involves meat, tongs and a grill.
This demo has been largely underserved by traditional media, but now, two publishers are firing up products aimed squarely at the male chef. Deen Bros Good Cooking is a new quarterly SIP (special-interest publication) featuring Food Network’s Jamie and Bobby Dean, the sons of the popular, Southern-fried celebrity chef Paula Deen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in