Food52 and the Unique Space It Occupies on the Food Internet

Connects content with contributors and brands, plus its own products

Food52, an independent food publisher, has cracked the code on working with contributors, brands and beautiful photography.

Amanda Hesser, CEO and co-founder of Food52, said the food space back in 2009, when the company launched, was “sorely lacking a way to serve anyone in a comprehensive way.”

So, instead of creating another straightforward recipe database, Hesser partnered with Merrill Stubbs to combine their shared food-writing backgrounds and create Food52 for people like them—people, as Hesser described them, who “cared how we ate and cared how our homes looked and felt.”

Inside Food52, you’ll find recipes, of course, but you’ll also find personal essays that serve as introductions to those recipes; a hotline for when you desperately need help solving a food problem; a community of other home chefs, and some trained ones, too, who are willing to trade tips and tricks; and a store where you can complete the Food52 lifestyle experience.




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