Food Network Mag to Triple Rate Base
While many magazines are cutting rate base and frequency to match costs with declining page revenue, Food Network Magazine is going in the opposite direction as consumers retreat to comforts like food and entertainment.
The Hearst Magazines/Food Network joint venture will triple its rate base to 900,000 with the 2009 October issue. The rate base is scheduled to increase again to 1.1 million in August 2010.
Food Network Magazine set a rate base of 300,000 with its first “test” issue in October 2008.
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