Food Fight: Social Media Fuels Jamie Oliver’s Food Revolution

You may know him as the Naked Chef, but Jamie Oliver is quickly becoming a heavy contender in a global food fight. Armed with a celebrity name and a lifetime of experience in nutrition, Oliver hopes to take on the American food system by educating the public about processed foods and inspiring food activism. The chef and long-time health advocate doesn’t just cook great meals, he’s also fueling a cultural movement towards food awareness—and he’s using a social media campaign to spice things up.