Zynga‘s traffic has been a fascinating trajectory over the last year or so. The company was a relatively normal-sized game developer from when it began working on Facebook’s platform in 2007 to July, 2009. Then, all of a sudden, growth started going up.
Here’s a closer look, using data from our independent AppData app-tracking service. Zynga had 52.6 million monthly active users (MAU) and 9.35 daily active users (DAU) at the end of June. It shot up over the following months, starting with its hit game FarmVille, eventually reaching 239 million MAU and 63.5