Flurry: Time Spent on Phablets Increased 334% in 2015

New data from Flurry Analytics reveals the growth of phablets, and overall app usage, in 2015.


Flurry Analytics has released its 2015 Year in Review, analyzing the growth of app usage last year. The company found overall app usage increased by 58 percent in 2015, with ‘app usage’ being defined as a user opening an app and have a ‘session’ within it.

Interestingly, every app category except for games saw year-over-year growth in sessions in 2015, led by ‘personalization’ apps, which grew 344 percent in 2015. These apps include things like emoji keyboards and Android lock-screens.

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