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Flipboard is turning a new page and will begin selling programmatic display and native ads.
The mobile app known for offering users a sampling of stories from around the web will offer ads through a private marketplace enabled by Rubicon Project beginning next month. Brands will also be able to utilize Flipboard's targeting capabilities that allows it to reach users based on their reading interests and demographics.
According to Nicole McCormack, Flipboard's head of sales strategy, the move will expand capabilities beyond direct sales to allow the more than 10,000 advertisers who have access to the Rubicon Project marketplace to reach the app's 90 million monthly users.