It's early on Friday the 13th, but Flightradar24 has already set the bar high for Twitter marketing when it comes to having a laugh around this day of superstition. The flight tracking website picked up on a scheduled Finnair flight from Copenhagen, Denmark, to Helsinki, Finland, taking off early afternoon local time (or morning here in the U.S.).
Flightradar24's social media marketers—a team of two—struck contextual gold when they noticed the flight's number and destination. "HEL" is the abbreviation for Helsinki Airport.
Would you dare to sit in row 13, on board @Finnair
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