Five Reasons Why Social Media Needs Marketing Users

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.
Recent changes at Facebook and Twitter suggest that the two social media platforms are beginning to favor marketing professionals more than they did in the past.

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