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#1. Brands will get braver on social, but will they be ready when it’s too much?
Content is king in 2014 and to break through the noise and reach “uber engagement” brands will become more daring. But, what is the right level of “edge” before brands hit a “Miley Cyrus Wrecking Ball” moment?
Taco Bell had to do some fancy footwork this year to deal with the photo of an employee licking taco shells on the brand’s Facebook page.