Fishbowl Five: Lindsay Powers, Yahoo Parenting Editorial Director

"I would hate to not be able to parent my own child because I'm parenting a parenting magazine."

Yahoo Parenting launched in October 2014 as one of several new targeted verticals Yahoo has rolled out over the past few months, the latest being Yahoo Autos. It’s clear the idea is to rule the online space on various high-traffic subjects. A smart move, natch. Yahoo Parenting is already leading the parenting category, with an average of 16 million monthly unique visitors, thanks, in part, to editorial director Lindsay Powers, who was promoted from senior lifestyle homepage editor at Yahoo. She’d previously been the online deputy editor at The Hollywood Reporter, and while on staff at Us Weekly oversaw the creation of the “Moms & Babies” channel on UsMagazine.com.