Auto Insurance Premiums Based on Facebook Posts? No, Says Facebook

Facebook put the kibosh on a planned application from U.K. insurance firm Admiral that would have determined auto insurance premiums based on information gathered from customers’ posts on the social network.


Facebook put the kibosh on a planned application from U.K. insurance firm Admiral that would have determined auto insurance premiums based on information gathered from customers’ posts on the social network.

The insurance company billed its firstcarquote service as “insurance for the digital generation,” saying on its website:

firstcarquote is a new insurance service created by Admiral to help people who are buying or driving their first car. As well as helping new drivers get cheaper car insurance, firstcarquote can help drivers who haven’t bought a car yet figure out which make and model will be cheapest for them to insure.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in