Adweek: Every issue we’re going to have a conversation with a media person who’s recently changed jobs—like you. But your new job is your old job. You ran the IAB, then Jack Griffin, briefly the Time Inc. CEO, hired you as the company’s Chief Digital Officer. Then less than six months later Jack was fired, and you left and came back to the IAB. Before that, you were the foremost journalist writing about advertising. Except you don’t do journalism anymore. No more objective truth—you’re an advocate.