Who Launched The First Creative Campaign On Google+? [Video]

Google+ has been for just over a week and, of course, it was only a matter of time before creative agencies started trying to utilize the new social network for their creative campaigns. But how could an agency create a buzz on a site that was invite only? Creative Director Meiran Pachman and Israeli agency pH Creative found a way.

Google+ has been online for just over a week and, of course, it was only a matter of time before creative agencies started trying to utilize the new social network for their creative campaigns.  But how could an agency create a buzz on a site that was invite only?  Creative Director Meiran Pachman and Israeli agency pH Creative found a way.  They launched their campaign on June 29, just one day after Google+ hit the Web.

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