FinServ Content Marketing Needs to Be Silo-Free

The good news is financial services marketers are learning that cross-channel content marketing works. The bad news is there are still organizations where social is separate from SEO, media relations is detached from digital marketing “or — most worrying — IR from PR,” according to an Aug. 10 article in O’Dwyer’s.

Matthew Schwartz, editorial director at Gould+Partners, writes for O’Dwyer’s that the silo-free, but still regulation-compliant, content marketing has high returns.

“The trend is translating into additional business,” he writes.

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