Finding Facebook's Most Extravagant Mobile Users

Ad tech firm Nanigans says it can target audiences based on in-app spending

The idea that all customers are created equal is cute. Too bad that it’s a lie, particularly for mobile app developers. Someone might download an app and use it once but then let it sit with any number of unused apps occupying several screens on their smartphone. That’s especially problematic when developers are paying to acquire those users, and would need to spend even more to account for churn.