Financial Times CEO Assesses Paper's Revised Subscription Model
John Ridding tells The New Yorker: so far, so good.
From 2007 until March of this year, the Financial Times had a metered paywall. In recent months, it has been putting up the new barrier of a four-week trial subscription option for one dollar or one Euro.
As Financial Times CEO John Ridding recently told The New Yorker’s John Cassidy, the business model swtich has gotten off to a solid start:
“The statistic that I think is really exciting for us is that since we launched this new approach, we’ve had more than a thousand new subscribers every week, with the exception of six weeks.
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