Final Facebook Election Day Stats: Virtual Gifts Make a Big Splash
As we noted yesterday, Election Day was a really big day for the spread of political information and influence through the social graph on Facebook. This afternoon, Facebook’s Randi Zuckerberg released final stats on election-related activity on the site, and they’re quite impressive:
- 5.4 million people shared that they’d voted with friends on Facebook
- 2.4 million people joined Facebook’s Election Day event
- 1.5 million people mentioned Obama, McCain, Palin, Biden or Election on their Facebook wall
- 15 million people of voting age in the US logged in on election day
Virtual Gifts and the Day After
It was also a big event for virtual gifts on Facebook, as Facebook announced that over 2 million election-related virtual gifts were sent.
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