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Choosing to work with digital influencers to promote your product or brand should be an easy decision. After all, 67 percent of marketing professionals have admitted that social media influencers have helped them reach their target audience.
Leveraging influencers is a great way to drive sales and engagement for your business, but if you don’t know the ins and outs of the influencer marketing game, it can be hard to navigate.
One aspect that is often mismanaged and difficult to maneuver is developing positive influencer relations.
Working with people you trust and working on strong relationships with influencers is especially important for small brands looking to build up their social media presence.