Federated Expands Long Tail Ad Empire to Wordpress
24M bloggers can opt-in to ad network
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering WordPress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the opportunity to represent the open source platform’s 24 million blogs and sites. Federated announced the news today at its Web 2.0 Summit in San Francisco.
The news follows Federated’s Oct. 4 acquisition of Lijit Networks, a long tail ad network that’s touted itself as publisher-friendly thanks to its lack of contracts and exclusivity agreements.