Federated Expands Long Tail Ad Empire to Wordpress

24M bloggers can opt-in to ad network

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering WordPress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the opportunity to represent the open source platform’s 24 million blogs and sites. Federated announced the news today at its Web 2.0 Summit in San Francisco.