Featured Facebook Campaigns: Zynga, Oreo, NBA, Pizza Hut, Subaru and Black Eyed Peas
A few bold marketing moves were on our Featured Facebook Campaigns this week, Zynga and the NBA in particular, although Oreo also tried to get a world record of Facebook marketing. All told there was everything from in-game advertising to NBA team building, Justin Bieber and pizza, digital avatars and dog walking.
Zynga’s Treasure Isle and T-Mobile Partnership
Goal: Advertising, Engagement
Core Mechanic: Zynga has partnered with T-Mobile to include a speed-related task in its Treasure Isle game that touts the speed of T-Mobile’s 4G network.
Game: Treasure Isle is one of Zynga’s hit games.
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