Featured Facebook Campaigns: Lancôme, Nivea, Cost Plus World Market, Allstate, Budweiser and Axe

Brands made some good use of leveraging Facebook’s platform this week. Lancôme used photos to show users how good they could look with its makeup products, Nivea leveraged its sponsorship of a Rihanna concert to grow its Page and Cost Plus used a sweepstakes to simultaneously bulk up its email marketing list. Allstate, Budweiser and Axe also had interesting ways of engaging fans and growing Pages this week.